{"id":20296,"date":"2025-06-18T22:34:58","date_gmt":"2025-06-18T19:34:58","guid":{"rendered":"https:\/\/istanbulmarketingsummit.com\/?page_id=20296"},"modified":"2025-08-13T17:11:33","modified_gmt":"2025-08-13T14:11:33","slug":"sports-marketing-day","status":"publish","type":"page","link":"https:\/\/istanbulmarketingsummit.com\/en\/sports-marketing-day\/","title":{"rendered":"Sports Marketing Day"},"content":{"rendered":"
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The retail world is being reshaped by digital media. At Retail Media Day, expert speakers explore the transformation of brand media, the rise of retail media networks, and the latest practices in the field.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Speakers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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14:00 Retail Media 101<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEmir Sanl\u0131 - Tooplay Chief Revenue Officer<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    14:30 Media 4.0<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tModerat\u00f6r: G\u00f6khan Alacahanl\u0131 - Marka Dan\u0131\u015fman\u0131<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tArslan Ya\u011fmur Erdo\u011fan - Mindshare Chief Digital Officer<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLevent Kasapo\u011flu - Havas Head of Digital<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      15:00 Retail Media: Endemic \/ Non-Endemic <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tModerat\u00f6r: Emir Sanl\u0131 - Tooplay Chief Revenue Officer<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tG\u00f6zde Y\u0131lmaz - Kenvue Head of Media<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tO\u011fuzhan Tosun - Performance Marketing Manager - Yap\u0131 Kredi<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        15:45 Global \/ Local Case Study<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBatuhan \u00c7evik - \u0130stanbul Marketing Group Founder<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tErdi Ar\u0131can - Unilever Media & Digital Marketing Manager, Ice\u00a0Cream\u00a0Turkey<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          16:15 Multichannel Investment<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTolga \u00dcnvan - MediaMarkt T\u00fcrkiye | Pazarlama, E-ticaret ve Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tModerat\u00f6r: Emir Sanl\u0131 - Tooplay Chief Revenue Officer<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            HAPPY HOUR & NETWORKING<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            <\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            Perakende d\u00fcnyas\u0131 dijital medya ile yeniden \u015fekilleniyor. Retail Media Day etkinli\u011finde, markalar\u0131n medya alan\u0131ndaki d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc, perakende medya a\u011flar\u0131n\u0131n y\u00fckseli\u015fini ve bu alandaki en g\u00fcncel uygulamalar\u0131 uzman konu\u015fmac\u0131larla birlikte ke\u015ffediyoruz. Konu\u015fmac\u0131lar 14:00 Retail Media 101 Emir Sanl\u0131 – Tooplay Chief Revenue Officer 14:30 Medya 4.0 Moderat\u00f6r: G\u00f6khan Alacahanl\u0131 – Marka Dan\u0131\u015fman\u0131 Arslan Ya\u011fmur Erdo\u011fan – Mindshare […]<\/p>\n","protected":false},"author":2,"featured_media":20292,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[],"tags":[],"class_list":["post-20296","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSports Marketing Day - Istanbul Marketing Summit<\/title>\n<meta name=\"description\" content=\"IMS Podcast for Brands Day Kat\u0131l\u0131m Formu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/istanbulmarketingsummit.com\/en\/sports-marketing-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sports Marketing Day - 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