Joan Calabia – İstanbul Marketing Summit | IMS

Joan Calabia

Dockers / Director, Brand Marketing Europe

Joan Calabia, director of brand marketing for Dockers, has 15+ years of experience of managing and building lifestyle brands. He thrives with storytelling and leading multicultural teams to create and achieve their vision.

Joan leads the marketing, consumer and field marketing activities, advertising, public relations and instore experience within the European region for Dockers. Since joining the company in 2002, he has worked in both Levi’s and Dockers brands and implemented plans to increase market share and recognition of the iconic brands, and pivotal in the building of the Dockers Always On the brand platform that has transformed the brand in recent years. At the same time, he has led value-based projects based on sustainability and diversity & inclusion within Levi Strauss & Co. Joan holds a bachelor’s degree and an MBA from ESADE business school. Also a Master’s degree in Online Marketing & eCommerce from EAE Business School.