With a career dating back to 2004 when he started as a SEO consultant for a global cosmetics brand in London, Sotos founded his third venture Unboxed in 2016. After leading a successful exit-acquisition of his previous firm he joined forces with ex-colleague, Asli Simsek to form a “global boutique agency” with a clear mission; to empower startups and global brands to achieve their maximum potential.

During his 11-year tenure in London he worked with local and global brands, leading and executing large-scale projects which he continued doing after moving to Istanbul in 2011. Turkcell, GarantiBBVA, Reckitt Benskisher, Dominos, Toyota, were some of the most recognised amongst his early clients.

With Unboxed, he has carried out some of the most exiting success stories in Turkey, including GetirAraç/MOOV, IsteGelsin and Paribu. From the intersection of creativity and strategic acumen, the agency has become a trusted partner for companies navigating the complexities of the modern business landscape, through online advertising and data analytics.